Regardless of the quality of your website, if web users do not find your site, it will not produce any leads or sales for your company. In order to bring users to your website you need to advertise your site. There are many ways to advertise your website. You can include your URL in all your print materials, place ad banners, use radio ads, etc. But the most cost effective method of bringing quality web traffic to your website is through search engine marketing.

Search Engine Marketing - Definition

Search engine marketing is the process of listing your site on the major search engines on the web and attempting to achieve a rank in the top ten for your primary keywords and keyword phrases.

Basics and Methods

To achieve top results in search engines one of the first steps is to submit to the major search engines. Submitting in the best order in search engines and with the correct information will help your site achieve a good rank in search engines. DreamszSop will be your guide and get your website off on the right foot. However, before we submit your site to any search engines, your site must be optimized as per different search engines.

Our Steps for Search Engine promotions:

Step 1. Primary Consultation:

This is the first step to right search engine promotion. We understand your requirement and the key areas of your business to understand the thrust areas of your website.

Step 2. Competitive Analysis:

Based on the above information we do a competitive analysis to study them so as to help you identify the best online marketing opportunities in your industry and also choose the keywords to be targeted.

Step 3. Preparing the keywords list:

Success of search engine marketing largely depends on selecting the right keywords. At this point, you have to send a list of the phrases that you feel are important to your site. Unlike our competitors, we spend a lot of effort on keyword analysis and research for you.

Step 4. Copy writing and Editing:

Once the keyword phrases are chosen for each page of the site, it's time to get down to the nitty-gritty and start utilizing them within the web pages. At this step you have the option of getting your copy edited/rewritten from our copywriter OR to get it done in-house, by following the instructions send by us.

Step 5. HTML code Optimization:

At this point our SEO expert will optimize the html code. This is important factor in helping the search engine spiders to properly classify your site.

Step 6. Uploading & submitting the pages:

When your code is optimized, it's finally time to upload your new pages to your server and submit them to the search engines. We manually submit the optimized page URLs to the major search engines. At this point it's also time to perform your directory submissions or directory change requests.

Step 7. Rank reporting, monitoring & tweaking the site accordingly:

At this point, the only thing left to do is wait for your rankings to roll in! Usually it takes 1-2 months for your website to show up in search engines. If you've paid for inclusion with the search engines and directories that offer this, you'll start to see results within a week or two. We send fortnightly reports on the Search Engine rankings to you via email and also upload it on our site so as to make it accessible to you 24x7 hr. a week.

We also monitor at all time for the duration of contract, the optimization of your web site in order to make/suggest changes according to new requirements/regulations which may arise from major search engines. We provide detailed traffic reports covering page views and visits by day of the week, time of the day, details on most visited pages, entry and exit pages, referring domains and other customized reporting and analysis.

Request for a free sample report and detail analysis of your website.

Search Engine Promotion / Website Optimization Service Quote